Welcome! My name is Diemer Bosma, founder of IJzerwarenwebshop.nl and owner of Seasons Retail BV . Since 2005, we've been a trusted name in e-commerce, based in Groningen. With fifteen specialized webshops , we offer quality products with a focus on fast delivery and ease of use.
After working for over fifteen years in the offshore and fishing industry, I decided to change course in 2005. It wasn't an easy decision, but it was one that changed everything. Driven by curiosity about the emerging internet landscape and with a healthy dose of entrepreneurial spirit, I embarked on my first online adventure: Seasons Intermediabureau was a specialized agency in web development and affiliate marketing .
What began with building affiliate websites quickly grew into a network of over forty thematic sites. This laid the foundation for my further development as an online entrepreneur. In 2010, I sold this first company, determined to focus entirely on e-commerce and online retail, particularly hardware.
From attic room to professional e-commerce company
What once started in an attic room – with one laptop and countless ideas – has grown into IJzerwarenwebshop.nl , which is now part of Seasons Retail BV: a specialized e-commerce company with a close-knit team of seven professionals.
From customer service and logistics to marketing and product development: we handle everything ourselves, in-house. This approach allows us to adapt quickly, deliver high-quality work, and truly understand our customers.
Specializing in: hardware
Within Seasons Retail, we manage fifteen niche webshops , each with its own focus. Our company's strength lies in specialization: we focus on markets where in-depth knowledge and a strong product range make all the difference. Think of products like hardware , tie-down straps , pulleys , key rings , and bag straps.
This clear focus allows us to offer customers not only a broad range of products, but also, and above all, a specialized and reliable one. With expert advice and personalized service, we make a difference every day—in a competitive market where specialization is becoming increasingly important.